Schools measure everything about a student.
Except whether they're okay.

2 in 5 high schoolers are quietly struggling, and no score in any school system flags them. The warning signs sit unread in the school's own records. Pebble is the number that finds those kids before the crisis.

Pre-Seed · $3M First district pilot · Sept 2026 New York

Pebble N' Pond · Confidential · For investor use only2026

The problem

376

students. One counselor.
The standard is 250. (ASCA, 2023-24)

2 in 5

high schoolers report persistent sadness or hopelessness. Suicide is the 2nd leading cause of death, ages 10-24.CDC YRBS 2023 · NCHS 2024

40+ min

to assemble one student's picture across disconnected systems — attendance here, grades there, behavior somewhere else. So it happens after the crisis.

Every day

the warning signs are logged into the SIS — and nobody reads them. The status quo is a spreadsheet, a gut feeling, and whoever knocks on the door.

Pebble N' Pond · Confidential02

The solution

Pebble reads the data schools already have and shows counselors who needs them today

Real product · student profile

The concern index

40 min → 90 sec

Attendance, grades, and behavior — the triangulation a great counselor does by hand, run continuously across the whole caseload.

AI co-pilot

Drafts the profile, intervention options, and the MTSS meeting agenda. The counselor decides; the software prepares.

Zero new burden

No new surveys, no data entry. Plugs into the student-records system the district already runs (Infinite Campus live; Mindex partnership signed). Kids are surveyed out; passive data is honest.

Pebble N' Pond · Confidential03

The people in the building

The team

Built by the people who have done this job for twenty years

S

Founder · CEO

Scott Perlman

"I did this analysis by hand for two decades."

20+ years in education. Founded and ran an alternative high school for at-risk students inside his district. Trained counselor.

K

Co-Founder · COO

Kyle Cina

"District procurement is where edtech dies. I run it."

20+ years alongside Scott, classroom to instructional technology. Owns SIS integration and district procurement.

J

Co-Founder · CFO

Jarret Scheinman

"Education companies are built differently. I've built them."

Built and scaled companies in the education space. Runs finance and the raise.

C

CTO

Christopher Grant

"Regulated-industry platforms are my whole career."

Ex-Google Cloud staff architect, 30 years building enterprise-scale platforms — the last decade in cloud and AI for highly regulated industries. Led Pebble's build to date.

Pebble N' Pond · Confidential04

Where we are

A 3,000-student district pilot launches this September

Pilot · Sept 2026

Brewster Central School District, NY

3,000 students, 4 buildings. Director of Pupil Personnel Services championing inside.

Channels

One relationship, 25+ districts

A BOCES network (New York's shared-service agencies that buy on behalf of many districts at once) plus the Westchester County mental-health department (commissioner engaged, May 2026).

Pipeline

All inbound or warm referral

Great Neck NY · Hanover SD · NYC DOE (two procurement paths) · founders' home district internal pilot.

Procurement

Legal stack by Kirkland & Ellis

Privacy Policy, ToS, district DPAs — already in front of district counsel. In K-12, procurement-ready is traction.

"This eliminates hours of work."Brewster counseling team · live demo · April 2026

Real product · caseload

Pebble N' Pond · Confidential05

Why now

Why this is possible now, and why districts can pay for it

i

New money is earmarked for exactly this

Congress appropriated $1B+ for school mental-health staff, and states are distributing $50B+ in opioid-settlement funds that can fund youth prevention. Districts can buy Pebble without touching classroom budgets.

ii

Schools adopted a process that needs our product

~74% of schools now run "MTSS": the standard routine where staff meet over data to spot and support struggling students. The process is universal; the software for it doesn't exist. That's the hole Pebble fills.

iii

The absenteeism crisis is on every superintendent's desk

~1 in 4 students is chronically absent, still far above pre-pandemic levels. Districts are publicly measured on it, and attendance is Pebble's strongest early-warning signal.

iv

Student records finally opened up

The systems that hold grades and attendance now expose modern integration standards, making a product like Pebble buildable by a small team for the first time.

Pebble N' Pond · Confidential06

The market · a pebble, then ripples

49.5M students × $30-35 = a $1.5B+ ceiling, entered through our own network

The beachhead account

$90-105K/yr

One mid-size district (~3,000 students). NY's ratio is 331:1 — the beachhead state has the problem and the budgets.

The channel math

25+ districts, one relationship

BOCES + county buyers mean channel sales, not door-to-door. $5K paid pilots open doors where procurement wants a small first step.

Corroboration

$2-9B today

Analyst estimates of the SEL/student-wellness software market, most projecting 20%+ growth. Our math is bottoms-up; the analysts just agree it's big.

Pebble N' Pond · Confidential07

Business model

Districts pay per student. It's 0.2% of what they already spend.

$30-35

per student, per year

Against ~$16,000+ per-pupil annual spend (NCES)

Pebble ≈ 0.2% — a textbook line item that works like staff capacity

$90-105K

District license

Per enrolled student, billed annually — a 3,000-student district.

$5K

Paid pilot

Single school, where procurement wants a small first step (the NYC DOE path).

Scales

County / BOCES channel

Many districts in one motion. The median public-school counselor costs $77K (BLS) — Pebble prices far below one hire and multiplies the ones they have.

Pre-revenue today, and we say so. What we have is pricing districts told us "nobody blinks at."

Pebble N' Pond · Confidential08

Competition

Everyone else surveys kids or watches screens. Nobody scores the records the school already trusts.

The field today

The status quo — the real competitor: spreadsheets, gut feel, post-crisis response. No early warning at all.
Panorama Education ($60M raised · 13M students): student questionnaires + analytics. Everything depends on kids self-reporting honestly.
GoGuardian Beacon · Securly · Linewize: device monitoring, self-harm keywords. Watches screens; misses the kid quietly failing and absent.
Closegap (grant-funded nonprofit): daily self-report check-ins. Free tier validates the category.

Why Pebble wins the district

Passive data: the only platform scoring attendance, grades, and behavior — records the school already trusts. Survey vendors can't pivot here without invalidating their own product.
Practitioner-tuned: the concern index encodes 20 years of pattern recognition from inside the building.
Compliance-first: architected for NY Ed Law 2-d, the strictest in the country. Everywhere else gets easier.
Relationships, not a sales team: Brewster, BOCES, and Westchester all came inbound or by referral.

Pebble N' Pond · Confidential09

Trust & readiness

Every edtech has to comply. Almost none are ready on day one. We are.

NY 2-d

Built for the strictest US student-privacy law: annual audits, US data residency, parent rights. Everywhere else is easier.

FERPA

"School official" standard enforced in code — access scoped to caseloads, every record access logged.

269

NIST CSF controls mapped and tracked in Drata. SOC 2 Type II on the roadmap.

K&E

Privacy Policy, ToS, district DPAs drafted by Kirkland & Ellis — already in front of district counsel.

Co-pilot

It prepares; counselors decide. No automated decisions about children, ever.

Districts ask about privacy before they ask about price, and an unprepared vendor loses months in legal review. We did this work up front, so pilots start instead of stalling.

Pebble N' Pond · Confidential10

The vision

GPA quantified academics.
The concern index quantifies wellbeing.

Every district will run on one.

Now

The counselor's morning dashboard

NY districts, through the Brewster pilot and the BOCES / Westchester channels.

Every MTSS meeting (the data-review huddles 3 in 4 schools already run) planned, tracked, and measured through Pebble.

Then

The national benchmark layer

Anonymized, consented data across districts: education's first longitudinal picture of student wellbeing.

Pebble N' Pond · Confidential11

The ask

$3M

buys 24 months: a live pilot to $1-2M ARR and a Series-A-ready company.

Product & engineering

50% · $1.5M

Go-to-market & districts

30% · $900K

Compliance, ops & reserve

20% · $600K

SEPT 2026

Brewster live — 3,000 students, 4 buildings. The lighthouse reference.

Q1 2027

First paid contracts · channel deals opening through BOCES & Westchester.

MONTH 24

10-20 districts · $1-2M ARR target — 30-60K students at $30-35, the same math as our pricing · SOC 2 Type II · Series A raised on pilot data, not projections.

Scott Perlman · Founder & CEOscott.perlman@pebblenpond.org

Jarret Scheinman · CFOjarret.scheinman@pebblenpond.org

Pebble N' Pond · Confidential12

Appendix

The detail lives here

A1 How the concern index works · A2 Privacy & security · A3 Pipeline detail · A4 AI governance

Pebble N' Pond · ConfidentialA

Appendix · How the concern index works

Three signals the school already records, read the way a veteran counselor reads them

Element	What it does	Why it's built this way
Inputs	Attendance patterns, grade movement, and behavior incidents, pulled nightly from the district's student-records system.	Passive data only. No surveys, no new data entry, nothing for kids to game or skip.
Scoring	Each student gets a current-quarter concern score; high = needs attention. Sub-scores per signal stay visible so counselors see why.	Counselors told us the "current quarter" snapshot is the working view; yearly averages hide the kid who fell off a cliff in March.
Trends	Longitudinal view per student (quarter, year, career) behind one toggle.	The pattern over time is the conversation starter with parents and MTSS teams.
Validation	Weighting tuned and checked against real student records in pilot work, with practitioner review of every iteration.	We publish no accuracy percentages until we have peer-reviewable pilot data. Targets stay labeled as targets.
Human in the loop	The index ranks and explains. It never diagnoses, never labels a student, never triggers an automated action.	Counselors decide. Always.

Pebble N' Pond · ConfidentialA1

Appendix · Privacy & security posture

The work districts' lawyers check, already done

Area	Status
NY Ed Law 2-d	Architected for the strictest US state student-privacy law: US data residency, annual third-party security audit path, parent data rights. NY-compliant means 50-state-ready.
FERPA	"School official" standard enforced in code: every user's access scoped to their caseload; every student-record access logged.
Security framework	269 NIST CSF controls mapped and continuously monitored in Drata. SOC 2 Type II completion funded by this round.
Legal stack	Privacy Policy, Terms of Service, and district data-privacy agreements drafted by Kirkland & Ellis; in front of district counsel now.
Data boundaries	Student data is never sold, never used to train third-party models, never leaves US infrastructure. Vendor data-processing agreements in place or in progress for every subprocessor.

Pebble N' Pond · ConfidentialA2

Appendix · Pipeline detail

Every conversation, stated as what it is

System	Scale	Stage · honest label
Brewster CSD (NY)	~3,000 students · 4 buildings	Pilot launching Sept 2026. Director of Pupil Personnel Services championing; legal docs with district counsel.
Founders' home district	District-wide	Internal pilot environment ready; staff relationships in place.
BOCES network (NY)	25+ districts via one agency	Warm introduction made; channel conversation. BOCES = NY's shared-service agencies that purchase for member districts.
Westchester County Dept. of Community Mental Health	County-level buyer	Commissioner engaged May 2026; follow-up call scheduled. County funding streams (federal grants, opioid settlement) can fund district adoption.
NYC DOE	Largest US district	Two procurement paths identified: $5K/school paid pilots now, or approved-vendor track at $25K+/school. Early conversations.
Great Neck (NY) · Hanover SD	District	Demos held; conversations active, no commitments yet.

Pebble N' Pond · ConfidentialA3

Appendix · AI governance

The answer to the question every board asks: "what does the AI actually decide?" Nothing.

Principle	In practice
Co-pilot, not decision-maker	AI drafts student summaries, intervention options, and meeting agendas. A counselor reviews everything before it touches a student's life. No automated decisions about children, ever.
Scoring is transparent math	The concern index is deterministic weighting over school records, not a black-box model. Counselors can see exactly which signal moved a score.
Data minimization	AI features receive only the fields needed for the task, under data-processing agreements; student data is never used to train foundation models.
Auditability	Every AI-generated draft is logged with its inputs; districts can review any output's provenance.
Positioning with skeptics	We pitch to educators who distrust AI, deliberately. The product wins them by preparing their work, never replacing their judgment.

Pebble N' Pond · ConfidentialA4

Pebble N' Pond · Confidential · For investor use onlyscott.perlman@pebblenpond.org